Buy.com

Buy what.com you ask? E-tailer Buy.com sells books, cell phones and services, computer hardware and software, electronics, DVDs, jewelry, music, toys, and more. Founded in 1997, Buy.com initially made a splash by selling products below cost. It has since raised its prices but maintains an edge by offering to match any qualified competitor's price. In all, the company offers more than 2 million products to its 10 million customers. Buy.com also operates Yub.com, a social networking site with a retail slant.

Through partnerships with the movie studios we created a subsidized solution to bring video onto the Buy.com site. Created a branded media player to create a consistent environment for rich media being served from multiple movie studio solutions.