Blockbuster

Blockbuster is the world's largest video rental chain, with more than 7,800 company-owned or franchised stores in more than 20 countries (about 60% are in the US). The chain rents more than 1 billion videos, DVDs, and video games at its Blockbuster Video outlets each year. Customers also can make rentals through its Web site, Blockbuster Online, which competes head to head with the likes of Netflix.

Creating a competitive online environment to the Netflix online rental service. We designed a new media player and rich media experience on the site. Integration of metadata services to tie video catalog with textual data partner to create a rich media webservice on the site. Increased customer satisfaction and subscription conversion on the site as a result.