f.y.e

F.Y.E. (For Your Entertainment) retail chain sells CDs, DVDs, cassettes, videos, video games, and related electronics and accessories at about 950 stores throughout the US. Trans World's retail brands also have a significant e-commerce presence bringing in 1.7 uniques per month.

Created a daily feed of rich media including movie trailers and game clips to educate consumers. Fed into a media player and integrated onto each product page. Achieved our goal of lifting online sales and increasing website presence.