Resume
Executive Summary
Results-driven professional with over 12 years of experience in all facets Product Management and New Media. Combines organizational resourcefulness, efficiency and clarity with innovative visionary planning to evangelize and execute game-changing new products and initiatives.
Skilled in leading cross-functional, multi-tasked business teams in conceptualizing, developing and implementing new products and maintaining adoption and growth through quantitative research. Capable of strategizing project requirements and coordinate the delivery of appropriate resources to meet demands. Broad based qualifications include:
Strategic Planning
Project Management
Business Development
Divisional P&L
Rich Media
Social Networking
Entertainment
eCommerce
Areas of key strengths include:
- Excellent Strategist - Create advanced technical platforms, productivity tools, and products that expand the breadth and scalability of the company.
- Exceptional organizational skills - Consistently recognized by colleagues for cross-discipline talents in needs analysis, troubleshooting and problem resolution in fast-paced and lean environments.
- Strong sense of responsibility - Solid professional standards; excellent track record of dependability. Maintain focus on achieving bottom line results with continued focus on the big picture.
- Insightful and articulate - Excellent interpersonal/communication skills. Effective at all levels from executives and administration personnel to customers , staff, and partners
- Technologist – Strong background in Technology Management and Operations. Expert level knowledge of networking architectures and production technologies for new media and Web 2.0 utilities. Strong IT acumen with background in SQL Administration, Database Backup and Recovery, MS Exchange Administration and Network Administration.
Professional Experience
ScreenPlay, Inc. – Seattle, Washington 2002 – Present
Vice President of Interactive Media
Drove and Developed the product strategy and business plan creating the market segment leader in promotional movie content from customer opportunity. Define, collect and prioritize business requirements to drive product strategy from multiple sources, including customers, executive management, and the marketplace. Complete Profit and Loss responsibility with budget planning and reporting.
Key Accomplishments:
- Built a publisher network from one platform of over 200 websites including five of the top 100 Alexa rated sites generating a gross profit margin of over 50%.
- Established a channel and industry partner framework securing strategic relationships each of the top Industry players which expand reach and product breadth with minimal investment.
- Launched an initiative in 2008 to create a vertical with Television content to leverage the existing infrastructure.
- Collaborative product development with leading websites to create business to consumer content pages and widgets to allow users to discover entertainment media.
- Built platform to drive media syndication for leading content owners Disney, Paramount and Warner Brothers with reporting tools to analyze the proliferation of their online video campaigns
- Collaborated and drove the product definition and systems to enable automated analysis and reporting of rich media for a new datamart.
- Chartered campaign analysis with Disney using A/B testing to monitor interactivity within ad units to identify behavior and brand adoption. This led to the support and funding to grow the online advertising budget within the Walt Disney Corporation.
- Credited with transforming unprofitable division into a profitable company asset in one year by analyzing product cost, expanding the customer base, developing additional products and negotiating higher margins on new and existing contracts to ignite a 480% increase in revenue the first year
- Served as a primary catalyst in stabilizing crucial Disney account and expanding its Online Marketing budget by working with the Disney team and its outside ad agency to demonstrate the reach and impact of web-based promotions
- Established the lucrative new Campaign Management service offering by leveraging the company’s back-end infrastructure knowledge and promotional alliances to promote editorial trailers on top websites for clients such as Buena Vista Home Video and Warner Home Video; product now contributes 25% of department revenue
Director of Technology
Demonstrated exceptional technical, managerial and business development capabilities across a range of industries, roles and situations
Key Accomplishments:
- Reduced cost of production 25% by leading the development of a proprietary content management system that automated many manual processes to support rapid growth in studio content distribution business
- Developed business plans, requirements and rollout processes for IT projects such as network upgrade to Active Directory and creation of applications to migrate legacy accounting and management information
- Instituted purchasing standards and inventory controls for company hardware and software to greatly simplify training, maintenance, tracking and upgrades
- Enabled email archiving, centralized access to contact information and enhanced appointment setting capabilities by deploying MS Exchange to replace the company’s previous POP email account
- Secured volume discounts on equipment that represented overall savings of 20% by consolidating vendors
Implemented standard procedures for integrating new hires into company network, email and other systems to achieve gains in efficiency and consistency that saved time for hiring managers and IT department
Loudeye Technologies – Seattle, Washington 1998 – 2002
Business Systems Administrator
Responsible for data management, maintenance of user profiles and interfaces, and the development of requirements for new system enhancements. Assists in the business process and redesign and documentation as needed for new technology. Translates customers' high level requirements into functional specifications for the IT organization and manages changes to such specifications. Negotiates agreements and commitments by facilitating communication between business unit(s) and IT from initial requirements to final implementation.
Key Accomplishments:
- Executed the upgrade of Loudeye’s financial system from inadequate legacy QuickBooks application to Great Plains accounting solution capable of fully supporting the company’s needs.
- Dramatically improved management visibility regarding cash flow and production demand by developing and deploying a Sales Logix sales forecasting tool along with custom reports, procedures and sales staff training.
- Further expanded functionality of existing Sales Logix software to turn a basic contact management system into a powerful marketing tool used to manage campaigns and track results of specific investments.
- Astutely analyzed and refined business processes through close collaboration with several departments.
Education & Training
Coursework toward B.A ▪ University of Washington, ▪ Seattle, WA ▪ 1997
Microsoft Certified Systems Engineer ▪ 2001
Microsoft Certified Network Engineer ▪ 2001
Microsoft Certified Database Administrator ▪ 2000
